- Novelty France is a leading audiovisual equipment rental company in France that emerged from a strategic merger of several key companies in the sector.
- The Roland V-160HD has quickly become an essential tool in the company's production workflows.
- The ability to manage streaming directly from the device is a major asset for Novelty.
As part of our Success Stories series showcasing how Roland products are used in professional environments, we’re thrilled to spotlight the experience of Nicolas Gitton, Technical Director at Novelty France—a leading audiovisual equipment rental company in France. By integrating the Roland V-160HD into its tech arsenal, Novelty has elevated its custom broadcast and monitoring solutions, meeting the varied demands of its clients, from major events to luxury productions and hospitality services. In this interview, discover how the Novelty team harnesses the flexibility and reliability of the V-160HD to streamline their operations.
Diverse Clientele
Novelty specializes in renting and selling audio, video, and lighting systems. Who are your company’s primary clients?
Our clientele is incredibly diverse. As a rental and service provider, we attract numerous companies seeking high-quality equipment. At the same time, we serve end clients across various sectors. This ranges from large-scale events for brands like Nissan—such as the Patrol launch in Dubai—to projects for smaller hospitality venues in Paris, as well as cultural events and concerts. Naturally, our clients also include major luxury brands for whom we have developed tailored solutions.
How did Novelty come to be, and how has it evolved into what it is today?
Novelty emerged from a strategic merger of several key companies in the sector: Euroson, VPS, JLT, and others such as Stagecraft and Interpel. Over the years, we’ve expanded our expertise and offerings by acquiring additional companies, thereby broadening our geographical reach. Today, our growth primarily focuses on international expansion, as we aim to showcase our expertise far beyond our borders.
Novelty emerged from a strategic merger of several key companies in the sector: Euroson, VPS, JLT, and others such as Stagecraft and Interpel.
Products and Partners
Can you tell us about your acquisition of 25 Roland V-160HD units and their impact on your audiovisual services?
The V-160HD quickly became an essential tool in our production workflows. It’s incredibly user-friendly, which allows us to deploy it easily across different operators, even for basic tasks. Beyond its simplicity, it’s highly cost-effective yet as powerful as more expensive solutions. Whether for simple HDMI switching needs or live production, the V-160HD offers versatility that fits perfectly within our operational model.
How did Visual Impact contribute to this project?
Patrick from Visual Impact is always on the lookout for new products and recommended the V-160HD to us. He keeps in regular contact to inform us of the latest updates and product developments, which helps us maximize our use of the equipment. It’s invaluable to have a partner who actively supports us and shares our ambition to provide cutting-edge solutions.
What specific challenges in your work does the V-160HD help you overcome?
The V-160HD is designed to meet a variety of needs. Its attractive price and solid technical support make it a far more reliable option than cheaper alternatives that often lack durability. Its flexibility—serving as both an IT and video switcher—makes it the perfect tool for multiple configurations. The numerous direct auxiliaries also enable us to manage various streams simultaneously without the need for additional equipment.
The V-160HD's ability to manage streaming directly from the device is a major asset, simplifying our operations and boosting both efficiency and productivity.
Tips from the Forefront
Have you discovered any particular tips while using the V-160HD that you’d like to share?
Our typical setup includes a main broadcast screen, a stage return, and a streaming output. With its three auxiliaries, the V-160HD allows us to meet these needs without requiring extra equipment. The ability to manage streaming directly from the device is a major asset, simplifying our operations and boosting both efficiency and productivity.
What’s next for Novelty?
Novelty’s future is firmly focused on international growth. We aim to expand our expertise globally while continuing to innovate and anticipate our clients’ needs. Novelty is committed to staying at the forefront of audiovisual technologies, and the V-160HD is a key element in our pursuit of excellence.
