- Brandlive is a vehicle for brands and retailers to interact with their audiences for training, marketing, and e-commerce use cases.
- They use the Roland VR-4HD for live productions, bringing all camera sources into this unit via HDMI, monitoring shots on the multi-viewer, and live-switching between them.
- The VR-4HD AV Switcher is also used to mix audio sources and video cameras, then send that AV signal through USB for encoding and streaming.
Live interactive video platform Brandlive is a vehicle for brands and retailers to interact with their audiences for training, marketing, and e-commerce use cases. Plus, the company has a software platform clients can use to execute live video events and pre-recorded video-based training events. Recently, Brandlive added a key element to its digital production workflow with the Roland VR-4HD All-in-One AV Switcher.
At Brandlive, our customers expect a seamless and professional experience, and the Roland VR-4HD is a production tool that helps us deliver on that promise.
A Simplified Workflow
Ethan Burke, Director of Production, Brandlive, notes, “We’re using the Roland VR-4HD for our live productions. This product has been great for us. One of the features that I love is just being able to bring all of our camera sources into this unit via HDMI, monitor our shots on the multi-viewer, be able to live-switch between them, and then send out the live switched feed via USB3 directly into a laptop for encoding and broadcast.”
Burke is enthusiastic about the unit’s many additional benefits. “Having the integrated audio mixer with the Roland just simplifies our workflow overall. At Brandlive, our customers expect a seamless and professional experience, and the Roland VR-4HD is a production tool that helps us deliver on that promise.”
Brandlive recently streamed and produced a live, interactive product training for Danner boots who recently shipped new platforms into Cabela’s stores. They used the VR-4HD AV Switcher to mix audio sources, video cameras and then sent that AV signal through the USB3 port to a computer for encoding and streaming to Brandlive’s video platform.
When we go onsite with the customer, we want it to be great every single time. Our customers expect that from us. And so having that reliability is important to us.
The Power of Being Different
“In an industry where it is key to differentiate yourself, Brandlive’s online video platform is a phenomenal tool because we can get our message to a wide range of people using live interactive video,” states Ryan Cade, National Account Manager for Lacrosse Footwear Inc.
Fritz Brumder, CEO and co-founder of Brandlive, remarks, “Everything comes down to how good the experience is for the viewer on the other end. We connect live video, real-time interaction or chat from the audience, and e-commerce and product merchandising features,” Brumder explains. “When we go onsite with the customer, we want it to be great every single time. Our customers expect that from us. And so having that reliability is important to us.”
