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The Ultimate Guide to Livestreaming

Livestreaming is a powerful, immediate method to reach your audience wherever it lives—from wherever you are. Whether broadcasting to the entire world or presenting to a small group, livestreaming allows you to connect with people you know are there for your content. Still, to get started, there’s some basic info you need to know. Then, to progress, there are skills to develop and production know-how to learn. Well, we’ve got you covered. This ultimate guide brings it all together, providing answers to your livestreaming questions and solutions for your needs. 

What is livestreaming?

In essence, the definition of livestreaming is to deliver a broadcast in real-time over the internet. The process begins by producing the audiovisual content you want to provide. From that point, there are a few critical steps to end up with a single polished audiovisual stream that reaches your audience. Explore this in-depth overview of the livestreaming process.  

Who is your audience and where are they?

Digital content creators constantly seek better ways to maximize their time and talents. Ask yourself, who is my target audience? What do they want to see? When are they most active online? Are you trying to livestream a single event, or do you want to create a recurring series? There are many questions to ask when deciding to begin livestreaming. These articles can help guide you through the ins and outs of the most popular platforms and some specific use cases.

What hardware do I need to produce my livestream?

First off, you have to build your production. Any production setup should consider a few main aspects: video sources, audio sources, and how you will switch and mix them. Some examples of video sources include:

  • Cameras
  • Computers
  • Gaming consoles
  • Graphics
  • Instant replay machines

Some examples of audio sources include:

  • Microphones
  • Musical instruments
  • DJ equipment
  • Computer and gaming console audio

With multiple sources, you will need some production equipment to switch or composite your video sources, balance and tune your audio mix, and get audio and video together in sync. Some creators use multiple capture devices into a computer and have a software application to switch their video and mix audio. Still, most creators prefer to use a dedicated video switcher and audio mixer offering hands-on control and reducing the load on their computer’s CPU.

You will need something to encode your audio and video to deliver it to your audience. Some all-in-one streaming solutions include the encoding function. Examples of encoders include:

  • Computer running encoding software like OBS
  • Dedicated hardware encoder
  • All-in-one solutions like AeroCaster or SR-20HD

Find out more about the details of the livestreaming process in the article below.

Why is audio important to livestreaming?

No matter what type of content you are planning to livestream, great audio will elevate your broadcast from the pack. Whether streaming an entire band or a solo podcast, you need to get everything down to a stereo signal for your stream. A high-quality microphone and an audio mixer with enough inputs for all your sources are among the tools that can make your livestream sound its best. Learn to get the best sound possible for your livestream.

What types of cameras can I use for livestreaming?

The key to livestreaming is using the best angles to tell your story in an ideal manner. Multiple cameras help make this possible. There are now more camera options than ever for livestreamers. From synching multiple iPhones to elaborate DSLR setups, find out how to maximize and optimize the cameras you own to create the best visual content possible.  

What is the best video switcher for my production?

A switcher lets you connect multiple video sources and select which you want to display. It also allows you to create composite images. These include split screens, Picture in Picture (PinP), keying, and overlays. Here are some considerations when choosing a switcher: 

  • How many sources do you have? 
  • What types of sources (HDMI, SDI, legacy analog) are you using? 
  • Do you have a dedicated operator, or are you switching yourself? 
  • Do you need a switcher with a scaler that can match inputs from unmatched sources?
  • Do you require a switcher that also handles audio mixing duties?
  • Do you need a standalone switcher or one with a built-in encoder?

How do I choose the right platform for livestreaming?

When choosing a livestreaming platform, you need to consider several key factors. In streaming, it’s generally a good idea to start where you already have an audience. Ultimately, the best platform to livestream on will vary depending on your specific needs and preferences. Explore the three of the biggest names in livestreaming platforms: YouTube, Twitch, and Facebook. 

How do I grow my livestreams and make them stand out?

While there are countless content creators, putting extra attention to the details of your livestreams will elevate your output. Production touches, lower thirds, animations, and inventive lighting are just a few ways to give your broadcasts a boost. Discover how adding these elements can engage viewers and keep them returning to your livestreams.

What is the best solution to get started livestreaming?

There’s an easy-to-use hardware/software solution for multi-camera livestreaming. In fact, everything we’ve covered in this Ultimate Guide to Livestreaming comes included in the Roland AeroCaster. It makes livestreaming effortless using devices you already own to create dynamic productions. With just an iPad and a few mobile phones, the Roland AeroCaster system will have you wirelessly switching and streaming on your favorite platform in minutes. To find out how easy livestreaming can be, sign up for our Roland AeroCaster email series below.

Ready to learn more about the Roland AeroCaster livestreaming system?

Want to see the Roland AeroCaster in action? Watch this video:

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